In the year ending September 2016, there were 55,500 visitors from Japan to the Gold Coast; a 6% increase on the preceding 12 months. This continued growth in visitor arrivals is due in part to the successful introduction of Qantas’ new direct service from Tokyo (Narita) to Brisbane in August 2015.
Tourism Australia’s International Market Update
Each quarter Tourism Australia produces a detailed report on the performance of its key markets and international campaign activity.
New daily All Nippon Airways Tokyo - Sydney services announced - July 2015
All Nippon Airways will commence direct daily Tokyo (Haneda) - Sydney services in December 2015. These services will add close to 80,000 seats to Australia each year and are expected to be significant in terms of boosting inbound travel from Japan.
Qantas announces Daily Direct Services from Tokyo to Brisbane - Feb 2015
From 1 August 2015, Qantas is making it easier for customers to travel between Japan and Australia with direct, overnight services from Tokyo (Narita) Airport to Brisbane. The daily Qantas services would provide 210,000 seats a year between Queensland and Japan.
Quarterly Market Update Now Available - Nov 2014
Tourism Australia published a
Quarterly Market Update, covering market trends, arrivals, aviation news and industry news.
Where to start?
If you’re new to the Japanese market and need practical advice on getting started, you may want to check out Tourism Research Australia’s (TRA)
Action Plan – Japan and Marketing Matters - Japan. Amongst other things, these useful guides cover Japanese culture, key travel periods, online marketing and social media, distribution channels and tips for working with the Japanese market. There’s also a useful case study on one operator’s experience of Japanese market.
Tourism Australia (TA) also published a factsheet on
Understanding the Japanese Consumer. This is helpful to understand the most important factors when selecting a holiday destination, how Australia is perceived against competitor destinations, how consumers book travel and the barriers for booking a trip to Australia.
Other useful information on the Chinese market for operators includes:
Who can I talk to?
Yoshimi Kobayashi, Manager - International Marketing (Japan)
Heidi Andrews, Manager - Marketing Communications