Sarah Gardiner has over 25 years of experience in the tourism industry and has a PhD in marketing. She is the Acting Director of the Griffith Institute for Tourism and an Associate Professor in Tourism at Griffith University. She is an expert in travel consumer behaviour, travel trends, experience design and innovation. She regularly delivers presentations, consultancies and training for government and industry in these areas and has published in leading tourism journals. She often asked to provide expert comment to media on tourism issues and thought-leadership to government and industry.