We are so pleased to introduce you to our new brand platform for the Gold Coast. Our destination brand is the essence of the Gold Coast. It is our competitive identity in a world of unprecedented choice for travellers. It’s our promise to people of what they will experience and most importantly, how they will feel when they visit this beautiful piece of Australia. 

About Our Brand

Any destination brand can showcase golden beaches, blues skies and top-ten attractions. On the Gold Coast we have all of that and more. But what defines us, what makes us stand out from the crowd in an ever-increasing world of choice for travellers, is our distinctive energy. It’s time to capture the energy of our people and share it with the world, through a destination brand that celebrates us… a tribe of people who live life like they really mean it.

Industry Tools

Our destination brand belongs to us all. Together, through a genuine collaboration between our industry, residents, influencers and travellers, we will ensure that the real story of the Gold Coast is shared... brilliantly. As the Destination Marketing Organisation for our city, we are committed to partnering with you to ensure that we deliver resources and tools that enable storytelling, amplifying the passionate voice of the Gold Coast. We look forward to providing updates as our journey unfolds. If you’d like more information or have any questions please connect with us at media@gctourism.com

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