Will & Bear was born in 2015 from the place they feel most inspired; on the road. Alex (Bear) was looking for a hat that wasn't intimidating, was practical, long-lasting and felt natural in the Australian outdoors. Loz (Will) watched Alex struggle to find something that he felt comfortable trying on. When they couldn't find what they were looking for, they set out to create it.

They invite you into their space to try on the range of 100 per cent Australian Wool hats plus their range of straw hats, made for adventures throughout Australia. Whether it's long days at the beach, adventures through the hinterland or days spent on the road, they have a hat for every head and every adventure!

Will & Bear also plant one Australian Native Tree for every hat sold and donate 2 per cent of profits each year.


Will & Bear

788 Pacific Parade, Shop 2
Currumbin, Queensland 4223



Destination Gold Coast acknowledges the Traditional Custodians of the land on which we are situated, the Kombumerri families of the Yugambeh Language Region. 
We pay our respects to their Elders past, present and emerging, and recognise their continuing connections to the lands, waters and their extended communities throughout Southeast Queensland.