As the titan of Queensland’s tourism industry, the Gold Coast has experienced significant disruption as a result of the outbreak of COVID-19. Although Gold Coast’s economy will take many years to recover, we know that tourism will be a key contributor in leading the city’s recovery.
Destination Gold Coast’s post-COVID-19 marketing plan for 2020-21 aims to entice visitors to come back and play to ensure the Gold Coast’s $6 billion tourism sector can get back on its feet as quickly as possible.
A four-phased approach is our blueprint to firstly claw back the losses as a result of COVID-19, and eventually, to return to the record-breaking heights of 2019. Emerging into a new world of travel, Destination Gold Coast is firmly engaged in the reanimation of the sector as outlined below through a suite of strategic and tactical initiatives.