JW Marriott Gold Coast Resort & Spa
 JW Marriott Gold Coast Resort & Spa

About Us

Since its establishment by the tourism industry in 1975, Destination Gold Coast (DGC) has operated as a membership-based destination marketing organisation representing the sector and generating increased visitor demand, visitor arrivals, and visitor expenditure for the benefit of the city.

The organisation is part of Experience Gold Coast, which is the amalgamation of Destination Gold Coast, Major Events Gold Coast, Study Gold Coast, Placemakers*, and Home of the Arts.

DGC employs a staff of marketing and sales professionals to positively promote the Gold Coast as a leisure and business event destination through global consumer, trade, media and travel industry channels. DGC also manages two accredited Visitor Information Centres on the Gold Coast.

The organisation represents a membership base of more than 500 accommodation venues, theme parks and attractions, tour operators, restaurants and cafes, entertainment venues, transport providers and professional support services. DGC also works on behalf of the 26,000 commercial businesses which contribute to its operation through the Tourism and Economic Diversification Component of the General Rate.

DGC’s strategies and activities are developed in consultation with the local industry, the City of Gold Coast, state and national tourism bodies, national and international travel trade and other industry partners. Click here to read more about oucorporate governance.

Vision

Vision

To create a better Gold Coast through a strong visitor economy.

Vision
Purpose

Purpose

For the Gold Coast to be Australia’s premier holiday destination, whether travel be for leisure, business, events or connecting with family and friends.

Purpose
Charter

Charter

A member-based organisation, funded via a levy collected from ratepayers (by council), responsible for successfully marketing the Gold Coast intrastate, interstate and internationally across all sectors - leisure and business. Lead, and speak on behalf of the industry through collaboration, communications, data and advocacy.

Charter
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Strategic Priorities

Learn more about Destination Gold Coast's strategic priorities and action plan for the current year.

  • Rebuild Visitor Demand Rebuild Visitor Demand
  • Restore Access Restore Access
  • People and Partnerships People and Partnerships
  • Advocacy Advocacy

AGM & Annual Report

Destination Gold Coast  is a not-for-profit company funded by the City of Gold Coast through the Tourism Diversification Rate and the Queensland Government through Tourism and Events Queensland. Our Annual Reports provide accountability and transparency of the activities and financial performance for each financial year.