With the trans-Tasman bubble opening between Australia and New Zealand on 19 April 2021, Destination Gold Coast (DGC) coincided the launch of a $1.3 million New Zealand Re-Entry Campaign to remind New Zealanders that there’s no better place to holiday than in Australia’s favourite playground.
Pre-COVID, New Zealand visitors were the second largest international visitor market source to the Gold Coast and the return of these travellers represent the first international market to come back online in more than a year. This marks a welcomed milestone for Gold Coast’s tourism economy.
DGC’s largest-ever marketing spend in New Zealand is proportionate to the importance of re-engaging this key visitor market whilst leveraging pent-up demand for travel to the Gold Coast.
Over 12-weeks, New Zealanders will be encouraged to come and play through great value holiday offers available via House of Travel, New Zealand’s most awarded travel group. Campaign creative will be showcased across national television networks, cinema, digital placements and social media.
The emotive campaign speaks to the reconnection of New Zealand families and friends after being separated for more than a year, with a large portion of Gold Coast Kiwis calling the region home.