DIGITAL MARKETING TIPS, TRICKS & USEFUL LINKS
Australian Tourism Data Warehouse
Update your listing by signing into your ATDW online account to be featured on the deals page.
Linking your GMB profile to ATDW listing
By linking your GMB profiles to the corresponding ATDW profile, you can update more digital marketing channels with minimal effort, therefore saving time!
Manage Your Listing
Having a fresh and up to date listing on ATDW will help maximise your business's exposure on high-traffic tourism sites
Tips and tricks for dealing with both negative and positive reviews to enhance your online reputation
ReviewPro provides you with an up to date score card based on more than 175 online platforms including Facebook, Google and TripAdvisor.
Encouraging Online Reviews
This guide will show you how some of the most successful hospitality and tourism brands encourage reviews
Google’s free learning centre offers a large range of e-learning courses that focus on its marketing platforms.
Google Digital Garage
Courses ranging from: Search marketing (SEO & SEM), social media marketing, email marketing, digital analytics, marketing internationally, consumer research, product development, website best practices.
The Tourism and Events Queensland Digital Ready webinars are free one-hour webinars delivered online.
Optimise Social Channels
Here are some tips and tricks to optimise your social media channels from the Destination Gold Coast Team
Instagram's Information Center
Find timely, accurate and easy to understand articles on any updates, changes or additions to the social media channel
Facebook Blueprint eLearning
Find a wide range of e-learning courses to: help you grow your business, better understand the platform and engage more with your followers
TEQ's Content Framework
Tourism & Events Queensland’s guide to best practice for social media content